About MediaLift

MediaLift is a free, browser-based image conversion service. Our goal is simple: let anyone convert an image between common formats — JPG, PNG, WEBP, HEIC, GIF, ICO, and SVG — in a few seconds, without installing software, creating an account, or paying anything.

We built MediaLift because format conversion shouldn't be complicated. Whether you're a developer generating a favicon, a designer flattening a logo, or someone just trying to open an iPhone photo on a Windows PC, the tool should get out of your way and just work.

Every conversion runs on our servers using well-established, open-source imaging libraries, and every uploaded file is automatically deleted shortly after your download completes. We don't sell your images, browse them, or use them for anything other than producing your converted file.

MediaLift is supported by non-intrusive advertising, which lets us keep every tool completely free to use with no artificial limits on the number of conversions.